The agency uses a team approach in serving clients. This provides the client with a high degree of professional, knowledgeable and personalized service. Team members get to know the client’s needs, resulting in more effective advertising and more efficient ways of producing it. The benefits:
• Cost savings to the client
• Better use of the client’s time
• Better communication among the people involved
• Reduced chance of miscommunication
The Account Team includes the Senior Account Executive, who maintains ongoing contact with the client and supervises the account. Other AEs with expertise may also be a part of the team. Other team members are an art director, copywriter, media director and a production manager. As needed, agency staff members such as television producers or public relations specialists are available to serve the client’s needs.
Account Administration
Accounting
Creative
Media
Public Relations
Print and Broadcast Production
Market Research and Analysis
Professional Involvement