| Creative Were committed to doing outstanding creative work that makes a client stand out in the marketplace and meets defined marketing objectives. Were not here merely to win awards, though we consistently receive a lions share. Were here to get results for our clients. The fact that we have a host of clients whove been with us for years, and even decades, is the best award there is to show that our good creative work, works. Our creative people work in teams, with a senior art director and senior copywriter assigned to each client. They also work hand-in-glove with the account executive and media director-and with the client--to help shape overall marketing strategy. This combining of expertise serves the client extremely well, producing effective advertising with cost efficiency and generating a genuine passion for doing great work for the client. As for technology, the agency keeps pace. A mixed platform of PCs and Macs enables art directors to produce complex pieces from the desktop and apply quality controls and their creativity to more aspects of the job. Digital photography and videography can also be done in-house if needed. This capability permits not only quick turn-around of jobs but also significant cost savings. The agency is even putting together television commercials and sophisticated video storyboards in-house. |
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| Account Management Account Administration Accounting Creative Media Public Relations Print and Broadcast Production Market Research and Analysis Professional Involvement |
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