Media In placing media the agency uses the latest software and research to determine the most effective types of media, reach and frequency for meeting the client’s objectives. The agency also applies comprehensive market information to negotiate the best possible media rates for the client. Broadcast We utilize SmartPlus for broadcast buys based on Arbitron (for radio) and Nielson (for television) research. Tied into these sources is Arbitron – Media Professional & Qualitative, which works with the client’s customer profiles to determine the best way of reaching the target audience. These programs then flow into Advantage Software, where billing is generated. Print To develop a client’s outdoor and print media, we use research from Starch, Traffic Audit Bureau, SRDS, MRI, SMRB, Audit Bureau of Circulation and Business Publication Audit.

Account Management Account Administration Accounting Creative Media Public Relations Print and Broadcast Production Market Research and Analysis Professional Involvement